We have formulated our underlying values in this charter. As digitalisation advances rapidly with new technologies, we will continuously adapt this charter, always adhering to the values stated here.
Customer Charter: Digitalisation With Responsibility
As one of Europes leading online photo service providers, Pixum wants to stay on top of technological innovation and use the newest opportunities in digitalisation - including artificial intelligence. We stand for mindful progress.
Using Digital Technologies Responsibly And With Our Customers In Mind
Our Values
We protect your data
Data protection is always a top priority at Pixum ("Privacy by Design"). We neither sell customer data nor share it with third parties without the explicit consent of the customers. Comprehensive data analyses only take place with anonymised data or with the explicit consent of the customers.
Our technologies are there to help you
For us, the goals in the use of digitalisation technologies are always simplified application for the customer as well as more enjoyment in using them.
You have the control and freedom
At Pixum, the customers stay in control. For example, suggestions from digital assistants in our software can always be modified, rejected, or turned off in advance by the customers.
We are open and transparent
Pixum is transparent in the use of artificial intelligence. Pixum explains the functioning of artificial intelligence as far as possible. Before introducing such technologies, Pixum reviews them based on the criteria of this customer charter.
We want to shape the future actively on the base of European values
Pixum believes that Europe must retain the ability to independently shape innovations in the field of new digitalisation technologies - also to ensure that these technologies are handled in a manner consistent with our values. Therefore, Pixum supports research and education in the field of artificial intelligence in Europe.
Areas in which artificial intelligence is used
| Area | Usage | Aim |
|---|---|---|
| Research & Development/ IT | Creative assistants in the Pixum software | Improved image selection and filtering through classification and evaluation (e.g., by people, image quality, or location/time of capture) and determining the optimal image area when cropping photos |
| Research & Development/ IT | Event recognition in the Pixum Photo World software, in the Pixum customer account or the Pixum App | Recognition and identification of important events through intelligent summarisation of photos |
| Research & Development/ IT | Automatic image rotation in the Pixum customer account or the Pixum app | Detection of the correct orientation of digitised analog photos through image analysis |
| Marketing and sales | Adjustment of advertising in search engines | Better targeting of specific products to their audiences |
| Marketing and sales | Adjustment of direct marketing cmpaigns | Optimised engagement of customer groups with relevant, personalised content |
| Production IT | Upscaling of photos for printing using an artificial neural network | Improvement of the print quality of products with customer photos that have too low a resolution for the product |
| Customer service | Speech recognition service bot | Recognising different concerns and extracting information from texts entered by customers in dialogues for automated responses to frequently asked questions and structured recording of service cases |
| Customer service | Text analysis emails to our customer service | Recognizing different concerns and pre-selection for faster and more targeted processing by our colleagues |
Got any questions left? Our customer service is always there for you.
Do you have a question?
Our competent and friendly customer service would love to help you
service@pixum.com
Do you have a question?
Our competent and friendly customer service would love to help you
service@pixum.com
Learn more about responsibility at Pixum
Sustainability at Pixum
Learn more about our climate-neutral production and the FSC-certified Pixum photo products for a responsible use of natural resources.